From the Churchill Downs Media Team:
Churchill Downs Incorporated Announces SAP as an Official Signature Partner of the Kentucky Derby
Multi-Year Agreement includes Naming Rights Within Churchill Downs Racetrack and Use of SAP Technology Solutions
Churchill Downs Incorporated (Nasdaq: CHDN, “CDI,” or the “Company”) announced today a multi-year agreement naming SAP America, Inc. (NYSE: SAP, “SAP”) an official signature partner of Churchill Downs Racetrack (“Churchill Downs”). SAP, a global market leader in enterprise application software, will be the first official technology partner serving Churchill Downs Racetrack, the Kentucky Derby, and Kentucky Oaks. The partnership also includes naming rights for the SAP Starting Gate Suites, a tower of premium, exclusive suites, and designation as the presenting partner of the Kentucky Derby and Churchill Downs mobile applications.
“We are thrilled to welcome SAP as a signature partner of Churchill Downs and the Kentucky Derby,” saidBill Mudd, President and Chief Operating Officer of CDI. “SAP is a tremendous global brand that supports our vision to innovate and fuel growth across our businesses. We are excited to have SAP join our iconic brand at the 150th running of the Kentucky Derby on the first Saturday in May.”
“This partnership is a great opportunity for SAP to collaborate with one of the most storied sporting events in the world, the Kentucky Derby,” said Lloyd Adams, President of SAP America. “We are proud to work with partners who share our commitment to innovation and are excited to help CDI leverage SAP’s expertise and technology to support the growth of their company.”
About Churchill Downs Incorporated
Churchill Downs Incorporated (“CDI”) (Nasdaq: CHDN) has been creating extraordinary entertainment experiences for nearly 150 years, beginning with the company’s most iconic and enduring asset, the Kentucky Derby. Headquartered in Louisville, Kentucky, CDI has expanded through the development of live and historical racing entertainment venues, the growth of the TwinSpires horse racing online wagering business and the operation and development of regional casino gaming properties.www.churchilldow